01403 264898
13 November 2012
PM Society Member Cost: £770
(£924 inc. VAT)
Non-PM Society-Member Cost: £880
(£1056 inc. VAT)
I found the masterclass really useful.
It helped me put marketing theory and principles into practice and I found the methodical approach for successful brand planning particularly useful.
Senior brand manager, Lundbeck
Strategy Masterclass
Who will benefit?
Designed for experienced marketers requiring a thorough understanding of the role and importance of marketing strategy.
Topics covered
- Development and use of vision in organisations
- Interface between organisational and marketing strategy
- Role of marketing strategy
- Core elements of marketing strategy
- Strategy development tools
- Importance of customer and market understanding
- Differentiation and the single-minded proposition
- Segmentation and how to optimise customer focus
- Strategy validation
- Long-range planning
- Excellent execution
Core competencies
- In-depth understanding of the role of marketing strategy
- Skills to use and apply key strategic tools
- Ability to identify a strong differential position
- Understanding of the role and power of segmentation
- Confidence to drive successful strategy implementation
Learning outcomes
Completion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.