advanced Modules
Module Dates
Module duration: 1 day

11 November 2010


Additional information
PM Society Member Cost: £770
(£904.75 inc. VAT)
Non-PM Society-Member Cost: £880
(£1034 inc. VAT)


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Portfolio Management

“Portfolio Management” is a one-day module specifically designed to address the needs of experienced marketers who are leading or involved in a portfolio management process.


Topics covered
  • The purpose of Portfolio Management
  • Available tools and how they are applied in practice
  • The assessment of risk and uncertainty
  • Calculation of the present value of an asset
  • Decisions supported by a Portfolio Management process
  • The role of licensing & divestment in Portfolio Management
  • Portfolio Management and the link with Product Lifecycle Management

 

Core competencies
  • Understand the principles and practice of Portfolio Management
  • Know about the key tools of Portfolio Management and their corresponding strengths & weaknesses
  • Know how to undertake a Directional Policy Matrix analysis
  • Be able to apply Portfolio Management thinking to strategic & resource planning

 

Learning outcomes

It would be expected that after attendance at the “Portfolio Management” Module delegates would understand the principles and be able to apply the tools specific to this strategic area.