Dates to be advised. Please contact us for more information.
PM Society Member Cost: £770
(£924 inc. VAT)
Non-PM Society-Member Cost: £880
(£1056 inc. VAT)
Market Research Essentials
Who will benefit?
Designed for anyone needing a deeper understanding of the different types of market research and when and how best to apply them.
Topics covered
- How market research fits into marketing
- Roles of the marketer and market researcher
- Types of research and their uses:
- Primary and secondary
- Qualitative and quantitative
- Continuous research and measurement
- Sources of information
- Setting objectives and action standards
- Role of the research brief
- Market research plan
Core competencies
- Methodologies available to collect data and gain insight
- Ability to prepare a research brief and effectively manage the process
- Understanding the different types of research and knowing when to use them
- Benefits of continuous research and how to employ it cost-effectively
Learning outcomes
Completion of this module provides delegates with a clear understanding of the various types of research and data sources and the knowledge to decide how and when to implement them to achieve successful results.